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MOSCOW KIEV ASTANA
CESSI — Institute for comparative social research
Research quality and precision proven with time

MAJOR AREAS OF WORK

MARKETING RESEARCH

  • Usage and Attitude Surveys;
  • Customer satisfaction surveys;
  • Market segmentation;
  • Measuring of the market size and the market share for particular products and brands;
  • Measuring price elasticity and price satisfaction for the product on any stage of product' life;
  • Advertising effectiveness;
  • Testing of products, packages, concepts, adverts including product allocation in distribution points, in-hall tests;
  • Analysis of the market for particular product/brand using secondary sources of information (state statistics, sales figures, custom information, etc.)

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PUBLIC OPINION AND SOCIO-POLITICAL SURVEYS

Key national and regional issues, education, public health and health care, rule of law, corruption, trust to government and public institutions, environment, standard and quality of life, risk perception and entrepreneurial activity, risk behavior and many other issues facing our society today are the focus of CESSI’s research work.

  • Social, socio-economic and socio-psychological surveys (change in living conditions, norms and values of different social groups);
  • Political surveys (on regional and national level, the analysis of electoral preferences and political and public participation, political socialization and political culture, international relations and interethnic conflicts, the impact of mass media on political preferences;
  • Budget of Time surveys;

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HR SURVEYS

How inflation influences the cost of living of different socio-economic and professional groups, medium-income and high-income people is the question which can be answered using CESSI Cost of Living survey. HR managers use CESSI’s Cost of Living Index to adjust their compensation policy in different regions and cities of Russia, to conduct targeted rather than general human resource management.

  • Cost of living Study- measure change in cost of living in different cities of Russia, Ukraine, Kazakhstan, Moldova and Belarus. The Index is used by HR compensative managers to timely and fairly adjust benefits and compensations based on reliable information;
  • Index of salaries and compensation for different professional groups;
  • Corporate surveys;
  • Labor resources surveys;

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